When I first heard the words “Media Buy” I thought it referred to buying TV commercials, Magazine ads, or Radio spots.  While in the real world this is true… in the online world a Media Buy just refers to buying an advertising spot on someones website.  Websites are like… virtual magazines… so I guess the term “Media Buy” would be correct.

Ruck has made an excellent post a couple of weeks back on the Convert2Media blog titled “Easy Media Buying Using Alexa“.  Ruck talks about using Alexa to find websites that you can advertise with. Go read his post if your interested in Media Buying.

When we do a Media Buy we pay an upfront fee for advertising on someones website.  This can be a scary thought because we don’t know how the specific advertisement will perform.  Because of this, it is important that we do our research as carefully as we can when we want to do a Media Buy.

Over the next couple of weeks I’m going to walk you through making a Media Buy.  I’ll also through in other posts for those of you not interested in Media Buying.