Ok, I wanted to give enough time for my ad to run and let me see the full results.  Here is what happened.  I paid $21 for an ad in a cheap classified paper for testing.  I managed to successfully turn this $21 into $7.    What I learned here is that:

1. My ad sucks, or
2. My offer sucks, or
3. No one reads that classified paper, or
4. A combination of the above

The next step in this process is going to be a larger scale classified.  I’m going to do a lot more research  on the local area and generate a more tailored offer.   The only way to get ahead on this ios through testing.  I’ll keep everyone posted.