I’m Testing Out Some New Advertising – Follow-up

Ok, I wanted to give enough time for my ad to run and let me see the full results.  Here is what happened.  I paid $21 for an ad in a cheap classified paper for testing.  I managed to successfully turn this $21 into $7.  :(   What I learned here is that:

  1. My ad sucks, or
  2. My offer sucks, or
  3. No one reads that classified paper, or
  4. A combination of the above

The next step in this process is going to be a larger scale classified.  I’m going to do a lot more research  on the local area and generate a more tailored offer.   The only way to get ahead on this ios through testing.  I’ll keep everyone posted.

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