I was looking at the stats yesterday for the last year of a successful campaign I have been running. I ran an average yearly eCPC and compared it to the affiliate network average. I was surprised to see my average was 83.9% higher. So how am I doing so much better than others running the same offer? Here are some reasons its going so well, and some tips that can help you outperform the crowd as well.

1. I have optimized the campaign to the highest degree. Once I saw the campaign had promise, I tore it down and rebuilt it from the ground up with awesome structure. Then I kept checking reports all the time and honed everything down intto a conversion machine. This is nothing but hard work and time investment.

2. I know the niche inside and out.  I researched everything there is to know about the industry to a level that a wall street analyst would.  I checked out consumer demographics, the major players in the industry, what moves the market for the products and services, etc.  Then I applied all that knowledge back into step #1.

3. I researched the trends.  I know what days of the week convert, what months are hot, and when things are slow.  This information is can be utilized to forecast spending trends and optimize the campaign even more.

4. Success breeds success.  Good campaigns take on a momentum of their own.  The more money you make, the higher your payouts, the better terms you get, which lead to more money.  It’s like a feedback loop that keeps building and building.

I think it all boils down to knowing your niche better than your competitor and just outworking everyone else.  If you are willing to do that, you can easily outperform the averages by a large margin too.

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