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Alright I can see this may be a lengthy post, so if you want the cliff-notes and don’t want to read the explanation :

If you haven’t noticed yet… A lot of this Internet Marketing business is about research. This is one of the most critical steps in selecting a site to use for a Media Buy. Remember, a media buy is buying advertising space on someone elses website. Whether it be a blog, forum, or general information filled website.

As marketers, we see it all the time… BIG RED LETTERS on landing pages to grab our attention. Different colors make people act differently. RED is usually seen as a “danger” or “warning” color… while BLUE or GREEN is more “soothing” and “trusted“. An excellent example of this was how in Star Wars, Darth Maul is RED and BLACK (representing his evil), and Yoda was GREEN… showing his “stability” and “safety”.

I wrote a bout a new service last week called 12 seconds which allows you to record only 12 seconds of a video. The site also has some nice networking features.

I was reading this morning on the BBC website about a 22 year old gamer who purchased a Island in the game Project Entropia for $26,500.00 dollars. Back when I used to play MMORPG games (Everquest, DAOC, WOW) the companies used to be VERY MUCH against you selling an in game content. But lots of people got away with it anyway. I was the first druid in the game of Everquest to reach level 50 (I know I am a nerd) and promptly sold my character on eBay immediately for $2400 wayyyy back in May of 1999. It had taken me about 1 month of hardcore playing (living in the game pretty much) to get to that level so fast. I kept buying accounts… building charectors and selling them on eBay. Sometimes the auctions would get canceled but even when they did I would get offers. I never got as much money as I initially did for that first character.

Over the past several months, I’ve found myself working on new projects and focusing my efforts elsewhere… and slightly moving away from what I know makes the most money and what I should be working on. It’s not completely a matter of being lazy… it’s more about where I would much rather spend my time, and lately, that’s been playing 2-4 hours of basketball several days a week. While it’s great to get out and occasionally set yourself apart from your business, you need to keep things in perspective, and do what’s necessary.

Yesterday Jen and I did the first show in like a month! I still suck at doing all the live video stuff but its getting better. We talked about lots of topics everything from the Top affiliate Challenge to everything that has been going on in the search industry to the obligatory twitter talk.

So UberCamp has been around for almost 2 months now, and so far it’s going great I think. Of course there have been criticisms and people that think it’s not worth it, but I guess that’s not up for me to decide. I haven’t let in any more members since it’s first launch, but I’m not opening up applications again, primarily because of the newest addition.

So all the buzz about SMX Advanced was about how dark it was. But there was another thing extremely noticeable to me too, and that is how seriously under-represented women were at the conference. Someone pointed out a few weeks before we all made our second annual pilgrimage to Seattle that there were hardly any women listed on the panels on the SMX agenda. Now, we all know how things change and like half the speakers end up not being added until the week before. So I kinda filed it away with the things that make you go hmmmmm and promptly forgot about it. Forgot about it, that is, until the conference was underway and it was like stepping back in time. Where were the chicks?